Even if you've watched the first one, this is vital viewing - plenty of new stats that are of considerable interest.
Enjoy.
Opinion and insight from a copywriter, digital marketer and social media enthusiast.
About The Social Marketer
I work in marketing. I’d say I’m fairly social. I’m also a Copywriter, which means ‘The Social Marketer’ is in fact a rather lazy blog title, but hey – it kind of works.
One of the many strings to my oft-overstretched bow is social media. As a marketing practice, this medium is relatively new, so this blog is an attempt to share my findings and learnings as the practice evolves.
You’ll also find a selection of creative adverts, snippets on copywriting and anything else that catches my beady little marketing eye.
You could call it the scrapbook of a copywriting, social media peddling, marketing bod. Or you could call it The Social Marketer…
Wow, thank you so much for presenting such an engaging video, cramming in all that information supported with figures! Great stuff.
ReplyDeleteHong
Thanks Callum,
ReplyDeletePuts everything in perspective! The way to go!
That is a very impressive collection of statistics. But where's the health warning? Masssive generalisations like this are a very poor starting point for strategy development or resource allocation in the average UK business. Half the world's population may be under 30, but that is not true of the UK, or the target market for many businesses.
ReplyDeleteSocial media is another tool added to the marcomms toolkit, and its relevance should be examined as critically as any other, and accepted or rejected against situation specific criteria.