Apple is one of the few brands I allow to bombard my inbox with sales marketing, despite the fact that I can barely afford a Granny Smith, let alone a shiny new iPhone. I allow them this pleasure purely to see what their talented marketing bods are up to and with festive marketing going into overdrive, thought that I’d share this ad with you all:
I could sit here and analyse the strapline’s meaning, however it’s elegant simplicity speaks for itself. Great copy from a great brand, this is a first-class example of relating the Christmas theme to product’s unique feature. ‘Cracking’ (ho ho ho) stuff.